As a marketer, Medium presents an opportunity for you to reach a new audience with your content. But it's important to understand that this isn't just another Twitter, or Facebook. According to Williams, you can think of Twitter as "what's happening," you can think of traditional news as "what's happened," and you can think of Medium as "what really happened." The platform is geared toward sharing longer-form, more well-thought-out content. (But of course, given the open-to-all nature of Medium, that isn't the only type of content you find there.)
Whether you're looking into Medium for its publishing behance capabilities or you simply want to learn more about the platform before you set up an account and start exploring, you've come to the right place. Click on a link in the table of contents below to jump ahead to the section you're looking for, or keep scrolling to read the full guide.
Whether you're looking into Medium for its publishing behance capabilities or you simply want to learn more about the platform before you set up an account and start exploring, you've come to the right place. Click on a link in the table of contents below to jump ahead to the section you're looking for, or keep scrolling to read the full guide.
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